300 Launches Today
Former PHD Worldwide Chief Commercial Officer Launches Strategic Growth Consultancy, 300
Patrick Ryan leaves Omnicom network after ten years to help media and advertising agencies achieve holistic growth using AI-driven platform
The consultancy, founded by former PHD Worldwide CCO Patrick Ryan, will fuse proven approaches to develop holistic growth strategies – unifying marketing, new business and brand experience – to deliver an agency-wide culture of growth. Furthermore, the consultancy will help agencies develop growth as a specialist capability within their business, leading to more successful outcomes.
Ryan has over 25 years of experience in Commercial, Growth and Client leadership roles at agency networks. During his ten years at PHD, he played a key role in the success of the business, supporting multiple high-profile wins such as Chanel, HSBC, Diageo, Ferrero, and Uber. Before PHD, he held leadership positions in New Business and Client Management at UM, MediaCom, MPG, and Zenith.
At the heart of 300 sits their unique AI-powered Neural Executive Officer, NEO. NEO will allow agency teams to automate time-consuming and routine tasks, empowering agency growth teams to focus on pitch-winning creative solutions to each brief.
In combination with NEO, 300 offers three complimentary services designed to instill a growth-centric philosophy, to build growth as a capability, rather than as a service, throughout an agency; Strategic Marketing (‘Brand Fame’), to enhance reputation; Pitching Excellence (‘Winning More’), including innovative commercial models; and Experience and Asset Production (‘Delivering Experiences’), to create brand experiences that engage clients and the wider industry.
Patrick Ryan, the 300 Founder and CEO, says “Agencies excel at helping clients grow their businesses; 300 is here to help supercharge agency growth. We focus on growth holistically and help to build it as a high-powered capability throughout an agency. With our proprietary platform NEO our team is a set of super-talented ‘AI-Powered People’, using technology to deliver a superior product with better outcomes. By NEO handling two-thirds of routine growth-related tasks, this allows agencies to work alongside 300 to focus on the game-changing work.”
300 launches with Electric Glue as its first client. The independent UK agency, run by CEO Pippa Glucklich, is tapping into the full suite of services. “We’ve welcomed some brilliant new clients such as Clay’s and Purdy & Figg to Electric Glue over the past six months. However, as a small agency with a senior team, it’s vital that we are hands-on with our existing clients. We’ve been impressed by how Patrick and his team at 300, aided by their innovative NEO offering, have quickly understood our philosophy, product and services. Patrick is a pleasure to work with and his track record is excellent – we’re delighted to be one of his first partners” said Glucklich.
300’s team consists of a collective of experts and select partners spanning strategic marketing, business development, experience and asset production. Bespoke teams of senior experts will be built around client briefs, working closely with Liberty Hive to ensure they can fix and flex to changing clients’ needs.
“The on-demand nature of 300 is perfect for today’s world, from both an agency and individual talent perspective. We will partner with them to ensure they get the very best talent in the market as and when they need it. Like Liberty Hive, 300 are a perfect blend of technology powering people” said Kate Merritt, Co-founder at Liberty Hive