Standing out as an agency in 2025

Growth, Clarity, and AI-Driven Creativity 

The agency world is evolving at lightning speed. If agencies want to keep pace with these changes, they need to structure both their story and their teams to deliver against this evolution. In our first episode of 300 Seconds On Agency Growth, Omar Oates and I dove deep into three key areas that agencies must focus on to thrive in an ever-changing landscape. 

Growth as a Core Capability 


Agencies excel at driving client success, yet too often they overlook their own potential. Growth should be an agency-wide mandate, not just the remit of the New Business team. Growth isn’t about constantly pitching (and often losing); it’s about investing in the right opportunities, refining processes, and nurturing long-term relationships that fuel the progress of your agency. When growth becomes part of your DNA, every part of your organisation will be ready to deliver. 

A Clear, Compelling Proposition 


Your agency’s core promise should be crystal clear: a single-minded proposition that every team member, partner, and client can easily understand and champion. This isn’t just great storytelling; it powers every external message you put out. A focused proposition helps you decide which clients to pursue and which to say no to, ensuring your time isn’t wasted on misaligned opportunities. Omar reminded us that “people buy from people,” underscoring the power of genuine, emotional connections built on a message that truly reflects who you are. 

Empowering Creativity with AI 


AI is transforming our workflows, acting as a partner that amplifies our ingenuity. AI’s role isn’t to replace human creativity, it’s to enhance it. With platforms like 300’s NEO (our Neural Executive Officer), you offload the foundational work, freeing your team to zero in on strategy and breakthrough ideas. As I often say, “If you think about a pitch, there’s so much foundational work you must do that doesn’t really add much value, but you still have to do it. NEO will do that for you.” 

Despite the challenges of differentiation, AI adoption, and sustainable growth,  Omar and Patrick remain optimistic. AI will continue to streamline processes, allowing agencies to focus on what matters most: building brand fame, fostering connections, and creating impactful work. 

This is just a snapshot of the conversation. Watch the full episode below for deeper insights into what agencies need to succeed in today’s landscape.

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+BRAND Fame

We amplify agency visibility and credibility through three core pillars:

With targeted PR & Communications we position your agency as a thought leader, using high-impact storytelling and media engagement to drive visibility and foster strong client relationships.

We strategically place your agency at major Industry Events, enhancing brand presence, attracting talent, and connecting with high-value contacts.

Winning Industry Awards validates your creativity and impact. Our expertise with Cannes Lions, Effies, and others ensures your best work gains recognition, strengthens your agency’s authority and align with your broader comms strategy

At 300, we help agencies achieve lasting recognition, attract clients, and drive sustainable growth.

Meet NEO

+Delivering Experience

We combine the creativity of skilled professionals with AI and technology to create immersive client engagements:

Our AV team crafts dynamic brand films, sizzle reels and videos, that captivate and convey powerful narratives. From podcasts to on-brand voiceovers, our Audio content resonates deeply with audiences.

The Design team combines human creativity with AI to produce stunning presentations and visuals that connect beauty with strategy.

We bring tangible experiences to life through meticulously crafted Physical Productions, from luxury packages to branded takeaways, reinforcing your agency’s value long after the pitch.

We transform growth into memorable journeys for your staff, clients, and the industry.

Meet NEO

+Winning More

We helps agencies build sustained growth by focusing on three key pillars:

We establish a Culture of Growth across the agency, ensuring every team member contributes to new business success.

Our Pitch Excellence approach designs and manages every detail, crafting compelling narratives and flawless delivery to captivate clients.

We develop Innovative Commercial Models tailored to each client, ensuring fair, performance-based compensation that benefits both agency and client.

At 300, we empower agencies to consistently secure new business, build strong client partnerships, and drive long-term growth.

Meet NEO