You’d struggle to find a marketer or agency boss who thinks the pitch process is perfect. In fact, whenever the people who do pitches are polled, it’s easy to get the impression it’s a process that precisely no one is happy with: lots of work for no guarantee of reward; an alchemical, hard-to-pin-down matter of commerce and relationships boiled down to a few meetings and a slideshow; a good chance that the whole process will end in no one at all winning any work.
Our Founder & CEO, Patrick Ryan, joined the debate to have his say as part of this Drum series.
Be concise
Say. Fewer. Words.
We all know that one person who talks so much we zone out. In pitches, this is fatal. I’ve even witnessed a client say, ‘You’ve thrown so much at me, I have no idea what you’re saying anymore’. Whether from nerves, excitement, or trying too hard to impress, people use too many words to say too little.
Simplify the complex for clients who may have sat through 10 other pitches in the last two days. Sounding smart is useless if no one understands you. The real skill is being clear, concise, and memorable.
Read the full article here.
How we help
Agencies need to have a systematic, strategic approach to how they’re going to grow and the clients they go after. We work with agencies to do just that by building a holistic growth capability across the agency, all the way from Growth Audits to ICP Planning, we have a range of products that can help you win more new business.
Contact us today to see how we can help.